Overview

Vivis Bubble Tea is a well-known bubble tea chain with locations worldwide that serves a variety of tea-based beverages with milk, fruit, and tapioca pearls, also known as boba. The redesigned logo features a more refined and cohesive set of typefaces compared to the previous design. The previous logo was overly complex and cluttered, with messy typography of varying sizes and curvatures. Additionally, the use of black and white for the logo, along with a pink background, was unappealing and inconsistent. One of the significant changes in the new logo is its simplified color scheme. The new design now features only two colors - white and pink - making it more visually appealing and consistent. Additionally, the new logo is a more consistent size and features more legible fonts that enhance its readability. The skull characters were also removed, due to its irrelevance to bubble tea.