We defy convention
to accelerate business.
Our Studio
We’re New Studio Partners, a brand transformation practice built for what's next.
We help businesses at inflection points redefine how they show up in the world, combining strategic clarity with high-impact design and digital execution.
We don’t just make brands look better—we make them work better, grow stronger, and last longer. Whether you're a legacy institution or an emerging disruptor, we build the identities, systems, and experiences that move brands forward with purpose.
Capabilities
We offer eight transformation pathways, each built around a pivotal moment of change.
Brand Launch
Build from zero. Launch a new brand with clarity and impact—starting from strategy and naming to identity, voice, and digital experience.
Growth Surge
Scale with structure. Strengthen your brand to support rapid growth—without sacrificing consistency, coherence, or control.
Market Expansion
Break into new territory. Adapt your brand for new regions, industries, or audiences—ensuring relevance and resonance in unfamiliar markets.
Strategic Pivot
Shift with confidence. Realign your brand around a new focus, offering, or business model—turning change into competitive advantage.
Identity Evolution
Modernize what matters. Refresh your brand’s identity while preserving its core—refining, redesigning, and realigning for long-term relevance.
Brand Unification
Bring it all together. Merge multiple brands, teams, or business units into a single, cohesive system—built for clarity, efficiency, and scale.
Organizational Shift
Reflect internal change. Translate leadership transitions, structural shifts, or cultural evolution into an external brand that signals what’s next.
Crisis Recovery
Rebuild trust and momentum. Reset your brand after disruption—restoring clarity, credibility, and strategic direction.
Partners
Jonathan Lin
Partner, Brands
Jonathan Lin is a brand transformation designer and strategist focused on building identity systems that help businesses scale with clarity and purpose. His work combines strategic insight with systematic design—specializing in corporate identity, brand architecture, and logo design.
Born and based in New York, Jonathan earned his BFA in Communications Design from Pratt Institute, with dual minors in Strategic Design Innovation and Entrepreneurship. He previously worked at Second Melody, collaborating on brand programs for biotech companies including Insmed and Edgewise Therapeutics. At Outer Labs, he led the brand launch for SOROS, a blockchain-based marketplace. He is also the founder of The Media Club, a nonprofit supporting emerging creative talent.
Jonathan’s work spans across multiple sectors from healthcare and civic to tech and Web3. Recent projects include the rebrand of the Utica Public Library and brand development for the Robotic Implant Center. His work has been recognized by Graphis (3×), GDUSA (5×), and featured in Packaging of the World.
At New Studio, Jonathan leads the development of brand systems rooted in strategy, structure, and long-term business impact—helping organizations navigate change and grow with purpose.
Kyrylo Orlov
Partner, Digital
Kyrylo Orlov is a designer, developer, and digital strategist creating high-performance web experiences at the intersection of design, technology, and storytelling. With a background in computer science and deep experience in frontend engineering, his work merges precision development with expressive, user-centered design.
Born in Ukraine and raised in Brooklyn, Kyrylo studied computer science at Hunter College before launching a multidisciplinary career that spans software engineering, creative technology, and digital strategy. He spent two years as a security engineer at Amazon, and later served as a creative technologist at Studio Vi, a Netherlands-based digital agency. From 2020 to 2023, he served as the founding executive director of TechCodes, a nonprofit empowering youth through education in emerging technologies.
His digital practice spans e-commerce, branding, and interactive storytelling—leveraging tools like Next.js, GSAP, and Three.js to build immersive platforms for modern brands. As a Young Jury member at Awwwards, Kyrylo continues to shape the evolving standards of digital design.
At New Studio, Kyrylo leads digital design and development—bridging concept and code to create branded experiences that scale with intention and perform with impact.