MainStream
Sector
Food & Drink
Scope
Brand Identity
Partner
Jonathan Lin
Overview
MainStream eSports Bar is a new and exciting concept, offering a unique alternative to traditional sports bars by focusing exclusively on esports. It provides a welcoming and comfortable space for gamers and esports enthusiasts to come together and enjoy a wide range of esports games and events. The branding identity for MainStream is designed to appeal to a younger audience, with a bold, modern, and energetic aesthetic. The logo, featuring five circles arranged in the shape of an M, is particularly eye-catching and memorable.
The circular design elements in the logo are a nod to the social and fun atmosphere of MainStream, with the circles representing cups or drinks, as seen in the popular game of beer pong. The shape of the logo also references gaming controllers, adding another layer of meaning that resonates with the target audience.
The circular design elements in the logo are a nod to the social and fun atmosphere of MainStream, with the circles representing cups or drinks, as seen in the popular game of beer pong. The shape of the logo also references gaming controllers, adding another layer of meaning that resonates with the target audience.
The use of five circles in the logo is significant, as it reflects the team size in many competitive esports games, such as CSGO and Valorant. This connection reinforces MainStream's identity as a hub for esports enthusiasts and gamers, providing a platform for them to come together and compete as a team.
The use of five circles in the logo is significant, as it reflects the team size in many competitive esports games, such as CSGO and Valorant. This connection reinforces MainStream's identity as a hub for esports enthusiasts and gamers, providing a platform for them to come together and compete as a team.
The circles in the logo also represent people coming together, emphasizing the community aspect of MainStream. The bar is not just a place to drink, but a place to play, watch esports, and connect with others who share a passion for gaming and esports.
The circles in the logo also represent people coming together, emphasizing the community aspect of MainStream. The bar is not just a place to drink, but a place to play, watch esports, and connect with others who share a passion for gaming and esports.
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