Robotic Implant Center
Sector
Healthcare
Scope
Strategy
Naming
Photo & Video
Digital Identity
Frontend Development
Motion Design
Partner
Kyrylo Orlov
Collaborators
Renata Dominguez
Dorian Arana Castro
Guilliana Gauvry
Overview
Robotic Implant Center leads the New York dental implant field by pairing the Yomi robotic system with Dr Pedro’s twenty-plus years of surgical skill to give patients quicker, safer, and more precise treatment. New Studio’s assignment was to translate that clinical edge into a brand story that patients instantly understand and trust. We reframed the clinic as a transformation hub—somewhere people don’t just fix teeth but reclaim confidence, health, and quality of life. Building on that idea, we unified every public touchpoint—from name and tone of voice to signage, social assets, and a patient-centric website—around four core promises: cutting-edge precision, transparent guidance, empathy at every step, and results that speak for themselves. The result is a clear, modern identity and digital experience that separate RIC from cookie-cutter chains, highlight its robotic leadership, and convert curiosity into booked procedures—all while keeping the human side of care front and center.
To spin the clinic’s dental service into its own clear brand, we began with an on-site discovery. By walking the space and photographing every detail, we grounded the new identity in the clinic’s real environment and patient flow.
To spin the clinic’s dental service into its own clear brand, we began with an on-site discovery. By walking the space and photographing every detail, we grounded the new identity in the clinic’s real environment and patient flow.
Dorian Arana Castro, lead camera operator on site working alongside creative director Guilliana Gauvry (not shown).
Dorian Arana Castro, lead camera operator on site working alongside creative director Guilliana Gauvry (not shown).
We sketched a large scale campaign concept, tuned the typography and portrait color balance for long range clarity, and then built high resolution mockups to test how each banner reads across different building sizes and lighting conditions.
We sketched a large scale campaign concept, tuned the typography and portrait color balance for long range clarity, and then built high resolution mockups to test how each banner reads across different building sizes and lighting conditions.
The Yomi robotic arm waits in standby, pre-loaded with a patient’s CT data.
An implant motor console calibrates torque and irrigation before the next placement.
Dr Pedro starts an in-clinic 3D print, transforming a digital jaw scan into a custom surgical guide.
The Yomi robotic arm waits in standby, pre-loaded with a patient’s CT data.
An implant motor console calibrates torque and irrigation before the next placement.
Dr Pedro starts an in-clinic 3D print, transforming a digital jaw scan into a custom surgical guide.
Presciently seeing the future of high-end dentistry, Dr. Pedro was one of the first 30 candidates to extensively train in Computer Guided Dental Implant Surgery. Dr. Pedro’s mission is simple: to make world-class implant dentistry more accessible, precise, and stress-free.
Presciently seeing the future of high-end dentistry, Dr. Pedro was one of the first 30 candidates to extensively train in Computer Guided Dental Implant Surgery. Dr. Pedro’s mission is simple: to make world-class implant dentistry more accessible, precise, and stress-free.
The primary identity features a wordmark that puts a fresh spin on the familiar dental screw icon seen at many clinics. Paired with our signature warm “RIC Blue,” it forms a cohesive suite of logo variations.
The primary identity features a wordmark that puts a fresh spin on the familiar dental screw icon seen at many clinics. Paired with our signature warm “RIC Blue,” it forms a cohesive suite of logo variations.
We chose Source Serif Pro alongside its companion Source Sans Pro by type designer Frank Grießhammer to give the brand an authoritative yet approachable voice, with the serif carrying confident headlines and the sans keeping body copy clear and easy to read.
We chose Source Serif Pro alongside its companion Source Sans Pro by type designer Frank Grießhammer to give the brand an authoritative yet approachable voice, with the serif carrying confident headlines and the sans keeping body copy clear and easy to read.
We designed photorealistic brand mockups that showcase the brand's identity and crisp typography so the client can picture how the identity carries through everyday touchpoints.
We designed photorealistic brand mockups that showcase the brand's identity and crisp typography so the client can picture how the identity carries through everyday touchpoints.
Building the sitemap let us trace the full patient journey in a single view, spot friction points, and reorganize pages so high intent actions like financing details and booking buttons appear at the right moment.
Building the sitemap let us trace the full patient journey in a single view, spot friction points, and reorganize pages so high intent actions like financing details and booking buttons appear at the right moment.
Heatmap testing in our discovery phase showed that faces and testimonials draw the most attention and that visitors move smoothly from brand promise to proof points and financing before engaging the call to action, confirming the effectiveness of our benefit-first messaging and trust-driven layout.
Heatmap testing in our discovery phase showed that faces and testimonials draw the most attention and that visitors move smoothly from brand promise to proof points and financing before engaging the call to action, confirming the effectiveness of our benefit-first messaging and trust-driven layout.
To ensure consistency within our design, we created a system of design principles and components for RIC's digital brand.
To ensure consistency within our design, we created a system of design principles and components for RIC's digital brand.
We translated our FIgma designs into high fidelity mockups that bring the vision to life.
We translated our FIgma designs into high fidelity mockups that bring the vision to life.
Working in the health sector, it was imperative that we approached motion design with intention and ensured every animation supported clarity, trust, and ease of use
Working in the health sector, it was imperative that we approached motion design with intention and ensured every animation supported clarity, trust, and ease of use
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