Side view of a branded Citi Bike+ van parked on the street, featuring a bold blue graphic with the phrase “Transporting the future.” promoting sustainable urban mobility.

Citi Bike Plus

Sector

Transportation

Scope

Naming

Brand Identity

Brand Strategy

Partner

Jonathan Lin

Collaborators

Justin Fines

Overview

Bike-sharing services have become essential to urban mobility, yet most remain basic and disconnected from the technology-driven lifestyles of city dwellers. Citi Bike+ was created to address this gap by offering a premium, efficient, and seamlessly connected bike-sharing experience designed specifically for tech-savvy urban commuters. The branding project aims to develop a sophisticated yet accessible identity that aligns effortlessly with the established Citi Bike brand while emphasizing innovation and convenience. The name "Citi Bike+" signifies enhanced connectivity and advanced functionality. The logo incorporates a plus symbol that cleverly symbolizes both a bicycle wheel and a street intersection, representing elevated mobility and the integration of daily transit.

Outdoor billboard for Citi Bike+ promoting faster commute times, reading “Here to DUMBO, 38 mins* faster,” with a note indicating the comparison is to driving. Set against a clear sky on top of a concrete building.
Street-level digital kiosk advertisement for Citi Bike+ showing a smiling man riding a blue Citi Bike with the tagline “Ride Smart.” Set in an urban area with historic architecture and pedestrians in the background.

Visual elements, including a refined palette of blues, build on Citi Bike’s established identity, ensuring immediate brand recognition while clearly signaling a premium service. The circle motif derived from the logo becomes a recurring element throughout the brand’s visual language, emphasizing motion, connectivity, and urban progress.

Side view of a city bus featuring a Citi Bike+ advertisement with the slogan “Ride on your time” on a bold blue banner, promoting flexible commuting options.

Citi Bike+ introduces features like predictive bike availability, reservation capabilities, and integrated scheduling —transforming daily commuting from a routine into a refined and predictable experience.

Large Citi Bike+ billboard on a brick building displaying the message “Meet the future of urban travel” with a promotion offering 50% off the first three months, designed with a clean blue and white color scheme.
Close-up of Citi Bike+ logo displayed on the top corner of a modern glass office building, featuring bold sans-serif lettering with the signature red arc above the "t".

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